When looking at examples of film reviews we made sure to think about what sort of design and language features occured in different magazines. For example in FHM, there was very little text, of which the language used was easy to understant and of 'common' wording. This fits with the target audience of the magazine, young lower income males. Whereas in Sight and Sound the language used was much more in depth and tecnical. The proportion of text to images was also noted. FHM had around 80% of images and the remainder text, this was flipped around in Sight and Sound where the majority of the article was text. Again, this fits with the target audience; specialist film intellects that are purchasing the magazine for it's critcal content.
These design and language conventions needed to be considered for the different typed of magazine so that when creating our own we could ensure all aspects where as accurate and genuine as possible.
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