FILM: Research into Target Audience

The target audience for short films are more of a niche market then that of feature length. Everyone is familiar with feature length films and the cinema is a massive market. However, there is a generally smaller market for short films. This is usually because they lack the advertising and marketing of feature films and so less people know about it. The internet is the main source for distribution of short films and bearing in mind the genre of our film, romantic/drama, we have chosen the female, 15-25 age, bracket.